Digital Marketing: Use Social Media and Influencer Marketing in Gaining New Customers
In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. Today, advanced technology gave birth to digital marketing, a modern method of advertising products and services. Digital marketing is the use of digital technologies such as smartphones, tablets, LCD displays, LED monitors, laptop, and desktop to advertise various products and services via the internet. The umbrella of web design, social marketing, search engine optimization or SEO, influencer marketing, content management system and video marketing is digital marketing, that is why it is considered as the most influential and the most effective method of advertising today. Now, let us discuss the major influences of social media marketing and influencer marketing when it comes to gaining more leads or new customers in availing a product or a service.
Modern people have at least one social media account, and of course, they are also engaged actively in online business transactions such as selling and buying. Social media marketing has always been associated with brand building and not sales, but the fact is that it can be used in generating leads for your business. Selling differs from lead generation, it is actually a nice way of bringing your target audience closer to your sales bucket, knowing their needs, wants, interests, pains and concerns, and eventually turning them into paying customers. In the past, generating leads involved sending out surveys via snail mail or filling out a form at the back of a magazine, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Currently, lead generation is made faster, easier and more convenient for customers, most especially with the influence of social media. People have the power to readily share images and campaign ads of products and services they are really satisfied with, so it is considered as the perfect place to look for your target audience and convert then into new sales leads. Social media marketing when tied up with influencer marketing creates a very powerful drive in order to greatly influence people, directly or indirectly endorsing a product or service via social media websites.
Social marketing and influencer marketing can be used effectively by starting a challenge or contest, creating a customized tab, treating your page like a website, tracking brand mentions, creating events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. Learn more about other types of marketing by visiting our website for other related articles and blogs.